Terms of Use

1. Acceptance of Terms

By accessing or using the services provided by Key Elements ("we," "us," or "our"), you agree to be bound by these Terms of Use. If you do not agree, you must not use our services.

2. Nature of Services and AI Disclaimer

Key Elements provides reporting and analysis services using advanced data processing technologies, including Third-Party Artificial Intelligence (AI) platforms (e.g., Google Gemini).

• AI Limitations: You acknowledge that reports generated by Key Elements are partially created by non-human AI. While we strive for accuracy, AI systems can occasionally generate incorrect, misleading, or biased information ("hallucinations").
• No Professional Advice: The content provided in our reports is for informational purposes only. It does not constitute professional legal, medical, or financial advice. You should verify all AI-generated outputs before taking action based on them.

3. User Data and Responsibilities

You are responsible for the data you submit to Key Elements.

• Authorization: You warrant that you have all necessary rights, consents, and permissions to share any data you provide to us.
• Sensitive Data Warning: While Key Elements employs anonymization techniques, you agree to minimize the transmission of unredacted Personal Identifiable Information (PII) or Protected Health Information (PHI) unless explicitly requested. You acknowledge that transmitting highly sensitive data carries inherent risks.

4. Our Anonymization Process

We take privacy seriously. Before processing your data through third-party AI vendors, Key Elements employs an internal anonymization protocol designed to strip direct identifiers (such as names, SSNs, and specific addresses). However, you acknowledge that no data transmission over the internet is 100% secure.

Example of our anonymization:

5. Intellectual Property

• Your Data: You retain ownership of the raw data you submit.
• Our Reports: Key Elements retains the rights to the format, structure, and proprietary methodologies used in the generated reports. We grant you a non-exclusive, non-transferable license to use the final reports for your internal or personal use.

6. Limitation of Liability

To the fullest extent permitted by law, Key Elements shall not be liable for:

• Any indirect, incidental, or consequential damages arising from the use of our reports.
• Errors, omissions, or inaccuracies resulting from the use of Third-Party AI tools.
• Data breaches occurring at the level of the Third-Party AI provider.

7. Indemnification

You agree to indemnify and hold harmless Key Elements from any claims resulting from your violation of these terms or your submission of data for which you did not have the appropriate consent.